Magazine
Interior Digest
BMW MOTOR MUNICH
(Russia)
CAR SHOWROOM
The author was challenged to create a vivid and architecturally ideal image from a marketing point of view. It was natural to design a top auto dealer’s office based on a highway and all releated items. Intricately highlighted façades made as suspended metal panels symbolize road barriers, and the building is shaped as a fascinating wheel. The powerful lightning is diffused by the façade panels creating an optical radiance effect, which is increased if you drive along the highway.